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The Big Mo
The Big Mo ("Big Momentum") is behavioural momentum that operates on a large scale. The concept originally applied to sporting events in the 1960s in the United States, as momentum appeared to have an effect on a team's performance.〔(Psychological momentum in sports ). See also Michael Kent, ''Oxford Dictionary of Sports Science and Medicine'', Oxford University Press, 3rd edn, 2006; (Big Mo in Sports ), ''The Independent''〕 Successful teams were said to have "The Big Mo" on their side. This has since extended situations in which momentum is a driving factor, such as during political campaigns, social upheavals, economic cycles, and financial bubbles.〔(The Big Mo: How senator Obama gained the momentum ); See also Paul Kedrosky, The First Disaster of the Internet Age, ''Newsweek'', 27 October 2008. A dictionary definition is available at: http://dictionary.reference.com/browse/Big+Mo〕
==In modern history==
The term was used by George H. W. Bush during his quest for the Republican nomination to run for President in 1980. After he won the Iowa caucuses, and was facing further contests, Bush Senior said, "Now they will be after me, howling and yowling at my heels. What we will have is momentum. We will look forward to Big Mo being on our side, as they say in athletics."〔Beschloss, Michael R. PBS. http://www.pbs.org/newshour/character/essays/bush.html.〕 Eventually, Bush lost to Ronald Reagan who went on to become the 40th President of the United States.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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